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Internet marketing is a great tool for promoting a business and should be seriously considered by all business owners. Some of the basic knowledge needed to get started is listed below. Study these concepts and you should be able to develop better internet marketing strategies.

There are more than 25 million new pieces of content that is shared on the web daily. This article lists this and other fun facts about content marketing.

In order to get the most out of online marketing you want to optimize your efforts. This article gives three ways to make your online marketing efforts effective enough to capture your readers.

According to the Internet Advertising Bureau (IAB), fraud is costing the advertising industry about US$10b annually. A great deal of online ad figures reported are inflated and there is reason to question to the accuracy of such reports. As reported in the Financial Times (27 May 2014), this has caused ad giants to assemble new systems to help advertisers make sense of this mess and move the industry forward.

The best Internet marketing company would know that just having a PPC campaign is not enough. Not all campaigns for pay-per-click advertising are equal. Here are two tips to make a PPC campaign up to the level of expertise that a competent Internet marketing services company provides.

When I was first introduced to the idea of creating content to promote my makeup artistry business online I was stumped: What kind of content would I be able to create? What kind of content would my ideal audience want to see? Which kind of content would be better to promote my business online? This is what I discovered:

I recently returned from a seminar in London where a speaker said that paid advertising only was the way to promote your business in today's world. That ‘free' was dead! That would mean that content marketing should have no place in your promotional activities. That valuable free content served no purpose. I believe that the speaker's statement was wrong and here's why.