first one has to do with email newsletters like the hustle morning Brew where the profit or the revenue drivers or Advertiser sponsored content things like that you talked about personal brand earlier you know versus company brand you're more on the personal brand side miles becker.com and what's your overall take on that the world we play in when I'm trying to help somebody build a business online what they really want is they want a friendly guide they want someone they don't want a newsletter saying here are the seven ways that you you know they want someone who's going to say like look I've been on this journey I climbed the mountain I'm now back here to help you climb the mountain as well and that's where personality driven stuff just really shines I think you could do either Variety in either Niche I find it just easier to share stories to share ideas and just be random and come up with your random ideas and just bang out an email like I'm sending an email to a friend I mean my emails take me 20 minutes 15 minutes