and I really try to come up with phrases in a way using essentially tools like my brain and the Whiteboard that no one else uses and then I spend time to put together every single potential combination of those in every combination that makes any sort of logical sense for a human to be searching and then I run it through to see if it gets any search volume it's this approach that helps me out strategically work all of my competition and again the best tool to use is your brain and your time and your energy to piece it all together you can stitch together keyword phrase ideas in ways that these tools never will and when you find a little Honeypot that no one is ranking for and you can go in and dominate that segment it's really going to help you kind of rank better for your whole site because you're creating great content the result of all of this is one massive list of keywords and you can export from that last tool the miles becker.com kwfinder that is ultimately your master list that you run with and then the game's all about creating content