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More Subscribers May Not Lead to More Sales

Having a long list of subscribers may or may not lead to more sales. While conventional wisdom may convince you that the more people on your list, the more sales you will make if your list isn't filled with those VERY interested in what you have to sell, it doesn't matter whether you have one hundred or one million people on your list.

3 Ways to Optimize Email for Touch Screens

Many smartphones have touch screens that allow people to click through, scroll and perform other actions using their finger tips. And while this has made smartphone use more convenient, email marketers have to be aware of these new features to make email content more interactive and useful for those with touch screen capabilities.

3 Tips for Launching a Daily Email Campaign

The idea of sending daily email messages may seem to go against every other piece of marketing advice you've been given when it comes to online sales, but if done correctly, the results can be very positive. The following tips will provide you some ideas to get you started.

Example Email Marketing Campaign

In this article I am going to provide you with an example of how to construct an effective marketing campaign. You could use it as a template to start creating your own.

Effective Emails – Common Mistakes to Avoid

In this article I will show you some of the common mistakes made when writing emails. I will then suggest what you can do instead to make them more effective. What do I mean by effective?

5 Advantages of an Email Autoresponder

This article is aimed at those of you who are beginners when it comes to email marketing and may not even know what an autoresponder is or does. It really is impractical to consider doing email marketing on any scale without the aid of an autoresponder system.

How to Set Up a Successful Email Marketing Campaign

In this article I am going to describe how to set up an email marketing campaign that will be successful in building up a long-term, sustainable and profitable business. There are lots of types of marketing campaigns and the successful ones all involve building a relationship with your customers so that they like and trust you enough to invest their time and money with you and your products and programmes.

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