SEO is definitely not dead people are always looking for new content for instance there's entire websites dedicated to this game that just came out this year called Diablo 4. people are looking for gaming guides on how to get better at the game people are looking at secret sheets or ways to buy high-level characters base ways to buy in-game gold there's a lot of money in fact there's billions of dollars in just this game alone that have been spent and there's a lot of new SEO opportunity for millions of terms that people are searching for for just this one game and every year there's new products there's new games there's new ecosystems there's new things people are searching.