you must be building an email list of people who know you like you and trust you and you can build the no like trust once they're on your list but you got to build your email list because your email list is something like sure they can unsubscribe at some point if they want and I I actually make it really easy for my subscribers to unsubscribe because I don't want the wrong people on my list but your email list is undoubtedly the one asset in your business that you own and you control and it's that perspective okay because a lot of people were like oh my gosh Niche sites are easy I can drive traffic with my aggressive AI content and hardcore backlink work look at this I got four or five websites going now aren't I smart look at all the money I'm making and then Google comes up and slaps them.
The Power of Email Lists: Your Business’s Most Valuable Asset
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