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how do you get Facebook ads working for you right now number one is really leveraging their Ai and their machine learning there was a time on Facebook ads when we wanted to tell them all of the different interests we wanted to put lots and lots of parameters on their ad platform to focus them down to a specific group of people I want people who like this software tool to see my ads I want people who like this influencer to see my ads this was called interest based targeting it's gone right get rid of it so what we do now is we run very open uh campaigns and what we're doing is we're allowing that Ai and that machine learning that has thousands of data points about the purchase history all of those little micro behaviors that Facebook's collecting on each and every one of us they apply that for your campaigns for you helping you get your message in front of more potential customers at a better value okay so number one is really leaving those interests wide open and letting that machine learning work for you

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