the real power is when you start to compare different options and different ideas against each other so you can see what your market place values and looks for most so let me add carnivore diet to this to give us a contrasting idea in here now the vegan diet and the carnivore diet could not be any more different in how one would approach well-being and health through food and you can see right here in this five-year graph that veganism is trending down and the carnivore diet is trending up so if I was currently creating a 7-Day weight loss boot camp if I was creating some sort of a health-based brand and I was wanting to make sure that the diet recommendations I had were in alignment with what is gaining in popularity so the content the YouTube videos the blog posts I create today will still be relevant in 3 four five 6 months or even potentially years this graph shows me that one of these topics is going up and one of these topics is going down