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Marketing analysts in recent times have unanimously agreed that taking email marketing services give brands tremendous leverage in an increasingly competitive market scenario. If the tactics are used in the right manner, they can empower the brand to rise to newer heights over a period of time. About 5-6 years ago, only businesses that operated in the online space used to rely on this innovative advertising means to get more eyeballs for themselves.

Search engine optimization, or SEO, was considered by brands as a great way to promote their offerings. However, with the passage of time, the realization that strategic email marketing initiatives offer better results is sinking in.

This article looks at hard and soft bounces as part of an email marketing campaign and why it is so important to keep a clean contact list. This will save you time and money.

This article looks at hard and soft bounces as part of an email marketing campaign and why it is so important to keep a clean contact list. This will save you time and money.

Every busy business in today's fast paced world needs to maximise their productivity and take advantage of every opportunity they get to do this. This article is designed to highlight the benefits of Email Marketing Software and how it can help your business run that little bit better.

The number one most important aspect about your email? Your subject line! Don't let your emails get lost in the huge lists of emails your subscribers are receiving everyday. Stand out from the crowd!

For any business, regardless of its size, it is extremely important to maximize the number of customers. Irrespective of whether you are a new business or an already established one, there is no denying the fact that the success rate of any enterprise is directly proportional to the number of its satisfied customers.