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Web company owners and online marketers should constantly track their web traffic volume and conversions to determine the success of their marketing projects. It is useless to perform a myriad of marketing projects without the proper web traffic volumes that equate into the wanted prospective lead conversion rates which add greater sales. A typical conversion rate from any web traffic directed to the site might differ in between 1…

The on site-offshore development model has gained momentum in the past years due to many advantages. When a business is outsourced to a different company or a different team in the same organization, project management planning, resource management, the duration to complete the project, the delivery deadlines etc gets well defined and properly organized.

Content marketing, in its very essence, has one core objective – to engage and retain a clearly defined segment(s) of the market which would ultimately translate into a desired customer action. Be it brand awareness or lead generation. But quite often, businesses invest considerably into content that speaks about the products and services that are being offered to the market.

Any talk about generating an income online will almost always refer to the phrase “niche marketing”, oftentimes describing it as one of the best ways to do this. In essence, we are referring to that component of a bigger market defined by a group of people with more specialist wants for goods and services that offer a business opportunity. Looking to sell in a narrower niche market can be a more profitable business model as there are individuals willing to purchase from you but with fewer competitors. This article is about how to start off a profitable niche marketing business.

Ad blocking is a rising concern for publishers and advertisers alike. In depth discussions must be had in order to plan for a future when more users utilize ad blocking on their devices.

Mobile has grown in importance over the past few years to the extent that it is impossible to leave home with it; you can leave your house without your wallet, but not without your mobile device. Hence, developing a complete mobile marketing solution is not only important, but essential to continue enjoying growth in your business.

Over the last two decades our ability to communicate and pass data around the world with ease has changed how we live and world dramatically. The consensus for a while has been that distance has ceased being a factor, and that modern communication and online collaboration platforms means work groups can be located anywhere with adequate internet connectivity.