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The average attention span of a goldfish is 9 seconds. A consumer's attention span is now less than a goldfish's. Find out what and how this “goldfish effect” is affecting your business and how to better target modern consumers.

Use of mobile phones has dramatically increased over the past few years. In addition to this, the internet has made it a lot easier for people to reach the world. Now mobile devices are not just about calling and texting. People use smartphones and tablets to communicate, trade, shop and to do a large number of other activities.

The world has become excessively accustomed to the internet and digital devices. People go online to find answers to their problems. A business is supposed to provide a solution or a set of solutions to different problems. The important thing to consider is how well a business communicates with its audience. Digital marketing gives power to brands to advertise whatever they are offering. A business can achieve multiple objectives by employing a carefully devised digital marketing strategy.

Livestreaming is a complete game changer when it comes to internet marketing. Livestreaming is still new, and because of that, it is the perfect opportunity for marketers wishing to expand onto less competitive platforms. But it is only a question of time until everyone is rushing in and the space becomes overcrowded. It is your opportunity right now to get in while the grass is green, and then be one of the well-established kings when the rest come.

Content marketing is evolving day by day. In this article, I aim to shed light on major content marketing trends that you should watch closely in 2017.

Enhance your online presence with great niche-related features. These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts.

You may sit and look at your website, wondering if you are really making the right impression on customers or you may be looking at your latest search engine report and seeing that improvement is slow and wondering if you are using the right internet marketing company to push your business forward and help you achieve online success. Using an internet marketing company can provide you with more benefits than trying to manage your internet marketing campaign on your own.