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The short answer is “not for long”. Those of you who are not familiar with a database, it is a software program where you keep all of your business and/or personal contacts. Trying to run a business without an effective database is like trying to run a marathon barefoot: if you don't have the right gear, you'll be in a lot of pain and probably won't be able to reach your goal.

A content-based email marketing campaign is where you send daily emails that are content filled for 100 days or more. The idea is to do a ‘dual purpose' email, where the email gives valuable tips and techniques (content) AND the email offers a product or service that's related to the topic of the email. For instance, the email topic might be about keyword research.

Bottom line, you must have an email marketing campaign if you plan on succeeding long term in this business. Your email campaign must do 2 things..

Sending a corporate ecard over a paper card has many advantages, making this form of communication a powerful and new marketing channel. Once tried and tested, many businesses have incorporate them into their long term marketing plans and some have had such successful results that they are now developing specially designed micro-sites with e card providers, in order to tailor sets of their own corporate e cards and manage sending them to their customer and prospect lists themselves.

Plain and simple, it's better to have one long email campaign, but I say that with a twist. Let me explain what I mean. No matter the industry or niche, you want to have one long email campaign that is designed to do three things.

Have you started sending an ezine, but don't see an increase in your sales? It may be because you haven't developed the level of trust it takes for someone to buy from you.

For generations now, the best way for wedding planners to promote and market themselves was via appearances at bridal expos, by buying ads in bridal magazines and, of course, by word of mouth recommendations. But the old ways of marketing aren't nearly as effective in the 21st century.