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When building an online business you need to build a list of happy customers so that they buy repeat offers and you are not only looking for new customers. It is much easier to sell further good products to your list than convincing people that don't know you. Email is an excellent way of bringing in more sales. By using an auto-responder and capturing email addresses on a squeeze page you are building a list of prospects. These prospects can be turned into buying customers by sending out a course of emails, gaining the trust of your prospects and helping them with tips and free information along the way.

If you want your business to actually make money with email, here's what to NEVER say in your email marketing… You know when you subscribe to someone's email list or whatever and you get the welcome message from them?

Today, marketing automation is a key part of any advanced organization's demand generation, sales and marketing program. It's helping marketers (particularly B2B) in refining their relations with clients. In this era of digital marketing, marketers need to put resources into online channels that empower them to have a direct conversation with the client, yet there's openly room for improvement.

Getting your emails read is not always easy. Here are a few tips to remember in order to improve your open rates.

A well build and maintained email marketing list is by far one of your most valuable assets you can create. Here are 3 reasons why having an email list is still considered one of the most crucial assets for marketers to possess.

Keeping a quality contact list and performing email marketing is an essential practice for any business. Let's take a look at these 3 steps that you can easily implement, to significantly boost the size of your email list.

Email Marketing can be a driving force in lead generation and for quite some time now businesses looking for an affordable method of marketing have turned to email marketing. However, the biggest challenge most marketers face is improving the “open and read rate”. There are a lot of creative ways marketers can explore to ensure that emails targeted towards a specific subset of customers are read and in this article we will discuss some of the most common methods.