How to Create Low-Ticket Offers that Pack a Punch

We're always curious to know where you guys are calling in from. So if you want to put in the chat where you're calling in from, we'd be super curious. Let's see, while we're letting a few people in here, amazing. So we'll go ahead and get started, you guys. My name is Grant Williams, by the way. I'm the Customer Advocacy Manager here at Kartra. And get ready today to discover how to craft irresistible low ticket and subscription offers to build deeper connections with your customers, prime them for larger offers, and create sustainable revenue in your business.

We put these events on every month to provide you with expert knowledge and tips from Kartra's top experts, and that not only help you learn the power of Kartra, but teach you the key skills to master and grow your business. All of these From Novice Ninja events as well as Learn Kartra live events can be found on the on-demand video section of our knowledge base.
If you haven't been there, it's support.kartra.com or on our YouTube channel. So check them out if you haven't already. And we will have a Q and A at the end of this, so feel free to drop your questions in the chat as we're going along. And also a replay will be available as soon as we wrap up today, so check your email for that.

But before we get started, I wanted to introduce our amazing co-host today, Kartra Certified Partner and funnel strategist Robyn Bennett. Robyn Bennett is a certified business strategist with over 10 years of experience turning her client's visions into successful online businesses. She specializes in sales funnels, funnel building and tech solutions, having organized more than 350 virtual summits and led numerous product launches and courses with Kartra certifications in technical expertise and business strategy. Robyn excels at simplifying complex processes. She equips clients with the clarity and tools they need to turn their goals into reality in the digital world. So we are super excited for Robyn today to have her with us, and without further ado, I will let Robyn take it away. Thank you so much, Grant, that's amazing. I'm happy to be here. Hi everyone. I want to welcome you to today's webinar, the Low Ticket High Impact Creating Offers at Cell Webinar.

So if you don't mind, I am just going to dive right in, and my goal for you is at the end of this presentation, I want you to have a clear understanding of how you can create an irresistible offer. So here's what you're going to learn today. First, we're going to look at how low ticket offers can help you qualify leads and build strong customer relationships. So this is an important piece in making sure that you're attracting the right people and giving them a taste of the value you provide.

Then we're going to dive into the steps for creating an irresistible offer, an offer that not only converts, but helps build trust with your audience.
And finally, we'll wrap up by discussing subscription models and how they can help you create recurring revenue while deepening your connection with your audience over time. I just wanted to say that I can see the chat, but I won't be looking at the chat during this presentation so that I can provide the best value for you guys and that there will be times when I'll be asking you some questions.

So I just want to let you guys know that right away. And to kick things off, I want to start with why low ticket offers are such a strategic tool for your business. So they're not just about making a quick sale, they serve as the entry point for new customers. By offering a low risk way to experience your brand, you're actually creating a welcoming gateway that encourages people to take that first step with you.

So this initial offer, it builds trust and provides a taste of the value you deliver. It's sort of like a great way to introduce your audience to your ecosystem. You're setting the stage for deeper engagement down the line with them. So now we can explore the long-term impact that low ticket offers can have on your business. So beyond the initial transaction, these offers are instrumental in building credibility and trust with your audience. It's really important they create a clear path that guides customers from a small initial commitment to larger investments all while growing your list and audience engagement. So in essence, low ticket offers lay the groundwork for a sustainable business model. They help transform casual prospects into loyal customers nurturing relationships that can lead to significant growth over time.

Trust me on this. So I want to now talk about how low ticket offers help you qualify your leads. So when you present a low ticket offer, you're essentially putting out a filter. This offer tracks serious buyers, people who are willing to spend a little money because they see the value in what you're offering. It's sort of like a low risk way for them to engage with your brand, but it also helps you identify who's genuinely interested and ready to take that first step. And for those who aren't quite ready, that's good, that's fine. They're likely going to pass. And this way you are focusing your energy on the prospects that could become long-term customers. So once you've qualified your leads, your next step is to guide them through your sales funnel. So we already know that a low ticket offer is a great way to build trust and credibility with your audience, but remember, it's a small but valuable offer that shows them you deliver on your promises. This is the first transaction, what could be a long-term relationship with your customer.

So again, by delivering real value upfront, you're creating a natural progression towards more significant offers. It's about building a relationship one step at a time, helping your audience feel confident about taking the next step with you. Now that we covered how low ticket offers guide prospects through the funnel, I'd love to know how many of you have already offered a low ticket product. If you can put a one in the chat if you have, and put a two in the chat if you have not yet. All right. Okay. That's great to see that. That's good. A little mixture. Okay, well, it doesn't matter if you've done it or not yet. I just want you to know that this strategy is really essential in helping you build trust with your audience. So, alright, so I want to move on to some real world examples to see how this works in practice. So one of my best examples I can share is my own virtual summit roadmap.

It's a $27 low ticket offer that guides entrepreneurs through planning and launching their own virtual summits step-by-step from Idea to implementation. Now it addresses an immediate need, which is understanding how to set up a virtual summit and it provides immense value for small investment. Once people experience success with my roadmap, they often seek additional support and hire me for higher ticket sales, like full virtual summit production or even better post-Summit Funnel building to leverage their new audience.
This shows how a small initial offer can build trust and naturally lead to more substantial investments over time. Now, another great example comes from Alicia Jones, who is actually one of my clients and a fellow Kartra user. Now, she offers the flat tummy strong core program, specifically designed for women over 50 to achieve a flatter tummy, build core strength and enjoy a more confident pain-free body. I personally purchased this program and saw great results. So after experiencing its value firsthand, I was introduced to her higher ticket program, over 50 fit and fabulous, which takes things to the next level with more targeted exercises, weekly support, and a comprehensive fitness plan tailored for lasting results.

See how that works. And then let's look at Rhonda Melies, and I hope I'm pronouncing her name right, her business command center. It's an awesome $27 Trello template, which is designed to help business organize everything they need to run their business efficiently. Now, this low ticket offer, it helps solve a huge pain point for entrepreneurs, which is overwhelm and disorganization. I'm not affiliated with this product, but I did buy it and I could tell you it's an excellent example of how a low cost product can solve an immediate need while introducing customers to the brand.

So now that we've seen how low ticket offers bring in customers and build trust, let's talk about setting the stage for larger commitments. So delivering real value through your low ticket offer gives your audience a taste of what they can expect from your higher ticket products. You've proven your worth. So the next step feels natural and worthwhile for them. When your customers see results, it's easier for them to justify a bigger investment.

This isn't just about making a sale, it's about building a relationship where they trust you and feel confident in taking that next step. So I want to shift gears a little bit and dive into what makes a low ticket offer irresistible. I'm just going to take a little sip here. So the key to success here is solving a specific problem your audience is facing. This is really, really important. People are much more willing to invest even in a low cost offer when they can clearly see that it addresses an immediate pain point.

We saw this earlier with Alicia's flat tummy strong core program. It's uniquely designed for women over 50 who want to achieve a flatter tummy and build a strong core. So by addressing a clear issue, which is core strength and confidence, Alicia's offer resonates deeply with her audience, making that initial investment feel worthwhile. But solving the problem isn't enough. You also need to make sure your offer stands out from the rest. So this is where it's important to differentiate your low ticket product from your freebies.
Free content is great for building an audience and attention, but your low ticket offers should go deeper. It should provide more value, some exclusive resources or something they can't get anywhere else. So in the end, it's about offering something that feels like a no brainer, even if it's a low cost product and you want them to feel like they're getting so much value, they can't say no.

So how do you create an offer that speaks directly to your audience? Well, the first step is understanding the problem they're facing. So for example, Alicia developing the flat tummy strong core, she recognized that traditional exercises often don't meet the unique needs to of this age group. By offering a targeted solution that addresses these specific challenges, she created the low ticket offer that resonates deeply with audience.

Once her audience sees results from the program, again, they're ready to move on to her higher price, over 50 fit and fabulous program.
And this provides more advanced exercises to support. So the transition feels natural because her audience already trusts the value she delivers. So you have to remember that your low ticket offer should work in the same way. It's by aligning it with a specific need. You make it far more likely that your audience will see the value and be eager to take that next step with you. So here's another question for you'all. Understanding your audience's biggest challenge is important when designing a low ticket offer. I want to have my poll. My next question is, how many of you already identified that clear problem your audience faces? Put a one if you have and put a two if you don't know it yet. So one, if you've identified the problem, and two, if you have not yet. Good. Awesome. Thank you. This is great. Thanks everyone for your input.

One and two. It depends on the offer. Okay, fair enough. So identifying the problem is really just the first step. And now that we have that foundation, let's look at how we can craft an actual solution for our ideal audience. So once you've identified the problem, the next step is to design a solution. So your low ticket offers should directly address the issue and provide a clear actionable path for your audience to follow. The key here is to make sure your offer delivers immediate value, like something your audience can use right away to start solving their problem.

This is what makes the offer truly irresistible. For example, let's look at Rhonda's Business Command Center. It's a low ticket offer that immediately helps business owners organize everything they need in one place, one place. It's simple, easy to implement and offers instant relief from the overwhelm of managing multiple tasks. Your low ticket offers should work the same way quick, actionable and delivering value from the moment your audience gets access to it. Really important, remember quick, actionable and delivering value the moment they get access. So now I want to talk about the real value behind a low ticket offer. It's not just about charging for something, it's about offering a solution that your audience is willing to pay for. So a low ticket offer should deliver more value than any free content. So it has to deliver more value than any free content. Solving a specific problem quickly and effectively. So your audience should feel like they're getting something actionable that they can put to use right away. I know I'm repeating that a lot, but it's really, really important to understand that once your audience sees how much value they're getting from your low ticket offer, they're more likely to feel that the next step toward a higher ticket product is a natural progression.

It's just normal because you've already given them something that is valuable for them, so they're more likely going to see what the next step with you is. So now that we've talked about the value of a low ticket offer, let's compare it to a freebie. Now, freebies are great. We all know that they're great for grabbing attention, but a low ticket offer dives much deeper. It provides more in-depth content, actionable steps, you're going to hear that word a lot. Action or exclusive resources that your audience can't get for free, I want you to think about it. Your free content might be a quick guide or checklist, but your low ticket offer should deliver immediate value in a way that feels worth paying. For example, we can go back to Rhonda's Business command Center. This isn't just a quick freebie, it's a complete Trello system that solves the overwhelming task of managing a business, offering a clear and effective solution that's worth the $27 price tag.

I mean, when you look at it, she has room for everything. I never even thought of being able to put information in. She thought about it already. I mean, it's just a really great command center. So that's what I mean when I say that you have to look at being able to put everything or have them take actionable steps right away. That's what I mean by that. So let's take a look at how you can maximize the perceived value of your low ticket offer and make it stand out even more. So let's just say you've already designed your low ticket offer and it solves a specific problem. The next step is presenting it in a way that maximizes its perceived value. So clarity, that's really, really important. Your audience needs to know exactly what they're getting and how it benefits 'em. You need to emphasize the specific outcomes they'll experience. If your offer includes any exclusive resources or bonuses, highlight those, showcase them, showcase the extra value that they're getting.

Sometimes introducing a sense of urgency or scarcity can be helpful to motivate quicker decisions. But remember, it's all about being authentic and transparent. Now let's explore how you can use these elements if they align with your offer to encourage your audience to take action. So when it comes to encouraging action, the focus should be on providing genuine value and clarity. Highlight why now is the right time. If there's a specific reason why your audience should take action now, like a timely solution to a current challenge, make that clear. Offer extra value for early action. Instead of pushing urgency, consider adding extra resources or support for those who join early. This rewards commitment without feeling pushy and be transparent if limiting availability. So if there are limited spots or time due to maintaining quality or providing personalized support, just be upfront about it. Transparency builds trust. That's really important. The goal is to encourage action by clearly showing how your offer meets their needs and why now is the best time to benefit from it. Now we're going to discuss pricing your low ticket offer, which is important.

There are a few strategies that can help make it feel like a giant deal, like a great deal, sorry, without using manipulative tactics, that's really important to me. So first, I want you to consider pricing your offer at a level that feels approachable for your audience. So it could be 27, it could be 47 or even 97. This keeps the cost low while still reflecting the value you're offering. Another option, it could be to bundle your offer with a complimentary resource or bonuses to increase the perceived value. By packaging several valuable tools together, your audience feels like they're getting a great deal, and you can also offer tier pricing to cater to different needs. This gives your audience the flexibility to choose a level that's right for them. And lastly, offering a limited time introductory price is a great way to encourage early action without feeling manipulative.

The key is to make your offer accessible, appealing and valuable, assessable appealing and valuable. Those are important. Once you've decided on the right pricing strategy, it's time to put it into action and create an irresistible offer that truly resonates with your audience. So now that you have all the building blocks, it's time to create your own low ticket offer. So again, start by identifying the problem you're solving. Make sure the solution you offer is clear, actionable, and provides immediate value. Think about how your offer will fit into your overall sales funnel and build trust with your audience. Next, test your offer. Get it out to smaller audiences or offer it as a beta. Gather feedback and refine the product based on what your audience tells you. This step isn't crucial. Making sure your offer hits the mark, like listen. They will tell you what they liked, what they didn't like, what you might be able to improve.

It's really, really important. And finally, when you're confident your offer is ready, it's time to prepare for lunch. Make sure you've got all your marketing materials in place, and don't forget to emphasize the value and urgency we talked about earlier to drive sales. Now, once your audience has experienced the value of your low ticket offer, it doesn't just stop there. It opens the door to a deeper ongoing relationship. So lower ticket offers aren't just about making a single sale. We already know that they're about building trust and creating a foundation for continuous engagement. This is where subscription models shine. After your customers have experienced results from your low ticket offer, they already trust your brand and see the value you provide. This makes it easier for them to commit to something more long-term like a subscription. So with subscription models, you can build on that trust. You can transform one-time buyers into loyal recurring customers who consistently engage with your brand over time.

So what exactly is a subscription model? Maybe some of you know may not. It's all about providing continuous value in exchange for a recurring fee that could be monthly, quarterly, or annually. They're powerful because they ensure steady, predictable income making business growth, easier to plan. They also help deepen customer loyalty. As subscribers regularly engage with your brand building trust over time. Ultimately, they can turn one-time buyers into lifelong customers, which is creating a win-win for both your business and your audience. Sorry. So now that we've covered why subscription models are so powerful, let's explore the different types available to you each with its own unique strengths.

So the first one, we have content subscriptions which offer ongoing access to valuable information such as online courses, exclusive blog posts, or digital resources. This model is ideal for businesses centered around teaching or content creation. Next, there are product-based subscriptions which provide regular deliveries of curated items perfect for audiences who enjoy discovering new products on a consistent basis then, and that to me, when I think of that, I think of box subscriptions and stuff like that is the first thing that comes to mind.
Then we have service-based subscriptions, which offer continuous professional support, whether it's coaching, consulting or another type of personalized service.

This allows you to work closely with your clients over an extended period. And there's also software as a service SaaS, which provides subscribers access to online tools and platforms like Kartra that deliver ongoing value. And lastly, there's hybrid models that combine all the elements of the above, allowing you to offer a mix of product services and content under one subscription. Each of these models has a potential to generate long-term income and provide lasting value to your audience. The key is to find the one that aligns best with your expertise and the needs of your audience. So one of the most significant advantages of subscription models is the regular income they generate.

Unlike one-time purchases, subscriptions provide a consistent revenue stream which stabilizes your cashflow. This financial predictability, it really allows you to plan for growth. It helps you manage your business expenses more effectively and ultimately create a stronger foundation for your business. By knowing how much revenue is coming in every month, you can better allocate resources, invest in your business, and make informed decisions that drive long-term success. Those are a lot of advantages. So subscriptions are fantastic for building deeper relationships with your customers. Now, by engaging with your product or service regularly, they're constantly reminded of the value you provide that strengthens their loyalty and increases retention. This ongoing relationship also creates more opportunities for upselling or cross-selling. As you build trust with your subscribers, they become more open to new offers, whether it's an upgrade to their current subscription or complimentary products and services.
This creates a cycle of value that keeps your customers engaged and your business growing. So now that we've seen how subscriptions deepen relationships, let's talk about how they can lead to higher ticket offers.

So when customers see consistent value and results from your subscription, they naturally become more comfortable with making larger investments. This means your premium services or products feel like the next logical step in their journey. Subscription models help you build credibility by consistently delivering on your promises. They make the transition to premium services much, much smoother. As your customers continue to benefit, they're ready to explore more comprehensive solutions that align with their evolving needs.

It's really all about creating a seamless progression from low ticket offers to your core high ticket products without it feeling like a big leap. It's just a smooth transition. So I know that's a lot of information, so thank you for following along so far. Now I'd like to hear from you, do you currently use a subscription model in your business or is this something you're considering Type A one for? Yes. Two, I'm thinking about it.

Or three. No, not right now. I'm not ready. Okay. All right. Nice. What's 1, 2, 3, 1 A two. Okay, that's pretty good. You guys are amazing. Thank you so much. Okay, so thank you everyone. And now we're going to take a look at three examples of successful subscription models to see how this can work in practice. So first we're going to start with Inner Revolution by Tina Mundell. This year long group coaching program is designed to help individuals manage their mindset and wellbeing more effectively. Tina offers weekly video lessons, monthly q and a sessions and guided support. Tina provides her clients with practical tools for personal growth and resilience. The subscription model works because it offers ongoing support, allowing members to seek continuous progress and build lasting loyalty over time. And if I'm not mistaken, Tina's subscription model is $47 a month. I could be wrong though, could be 67. And then we have Melissa Lands.
She has the Fresh 20.

This is a weekly meal planning subscription that helps busy families create healthy meals using just 20 fresh ingredients. Now she solves the problem of meal planning and grocery shopping. It addresses a consistent pain point for its audience. I mean, I know many of us can relate to this. So the simplicity and ongoing value of this subscription has probably helped Melissa build well, it has helped Melissa build a loyal, engaged customer base that keeps coming back for more. And then finally, let's talk about the Virtual Business School by Kelly Roach. This monthly program, this monthly membership program, is all about providing entrepreneurs with actionable business training members get access to micro lessons, live marketing, masterclasses and coworking sessions, all designed to help them implement strategies immediately.

What makes it effective is that it cuts through the noise and offers real usable content that helps business owners grow while also building a strong sense of community. So now that we've explored the benefits of subscription models and seen some real world examples, it's time to talk about crafting your own. So I want you to start by deciding what product or service that you can offer on a recurring basis.

Now, it could be exclusive content, ongoing coaching, or curated products. Next, I want you to set up a system for reoccurring billing using tools like Kartra. And then finally, managing subscribers and delivering consistent value is key. Keep your audience engaged with regular updates, new features or bonuses that reinforce the value of your subscription. When this is done right, a well executed subscription model can become a cornerstone of your business, providing steady income and building strong customer relationships.

Sorry. So now that you've set up, now that you know how to set up your subscription model, it's important to measure its success. Now, to ensure you're on the right track, I want you to focus on these key metrics. So the first one is track your conversion rate to gauge the effectiveness of your marketing. Second, calculate customer lifetime value to inform your acquisition strategies. And third, monitor your churn rate. Lower is better as it indicates customer satisfaction.

And lastly, keep an eye on your average revenue per user. Per forecasting and pricing strategies. You have to regularly analyze these so that they help you refine your approach and help you grow your business. Now we're almost done. So I want to talk about some common pitfalls when implementing low ticket offers and subscription models. First, and this is important, is undervaluing your offer. Many, many entrepreneurs worry about charging too much and end up pricing. Their low ticket offers too low, and this can definitely undermine the perceived value. Even a low ticket offer should provide high value and be priced accordingly. Second, lacking clarity. If your audience doesn't immediately understand the benefit of what they're getting, the likely pass, ensure your messaging is clear and explains the problem you offer right away.

And third, this is such a big one, neglecting post-purchase engagement. A low ticket offer is just the beginning. Follow up with your customers and provide additional value to nurture the relationship and prepare them for your higher ticket or subscription offers. By avoiding these mistakes, you'll maximize the impact of your offers and build stronger customer relationships.
I say this because I've seen this a lot, and especially the third one where I have people who will sell an LTO and they got the sell, they may send the download and that's it. They stop after that and it's really leaving money on the table. It's not building relationships. So remember that you really need to nurture your audience. And now that you have all the tools to craft a subscription model and avoid the common pitfalls, it is time to put these strategies into action. So the first thing I want you to do to help you get started is I created a free PDF called the five key sales Funnel Offer types. It'll show you which offers convert best and how to strategically place them in your sales funnel.

I believe someone's going to drop the link, and it is to go the technology queen.com/final-types. I believe that's going to be dropped in the chat for you. So that's for the free guide. And if you're ready to dive deeper, I'd love to offer you a personalized strategy session with me strategy session. We can focus on low ticket offers, subscription models, or refining your entire sales funnel to align with your business goals. And you can book a call with me@thetechnologyqueen.com slash schedule.

I'm here to support you every step of the way is what I love to do. And we've covered a lot today. I realize that. And now it's your turn. If you want to ask some questions about low ticket offers, subscription models, or anything else we covered today. Awesome. Thank you so much, Robyn. That was honestly so jam packed of just pro tips, little tricks to do, and really some vital information. So thank you so much. We did drop those links in there, so you can download the free guide at that first link and then just schedule a call drop in that second one. We do have a few questions here, and feel free to continue to drop questions in the chat and we'll get to those. So the first question comes from Alicia Jones, should I have bonuses in my low ticket offer? Yes, absolutely. But they have to compliment your low ticket offer as long as, because sometimes people say like, Hey, I'm just going to, we have this stuff from 2018 and let's just throw in a bunch.

As long as it compliments the offer and that it's up to date information because things change so quickly, yes, you can add bonuses to your low ticket offer. Awesome. How many would you recommend, Robyn? I think from my own personal experience, two to three, because I don't want it to be overwhelming either. I don't want to take it away from the offer itself. I just want it to be complimentary. So that's why I say two or three. First, I could say three, but even two feels comfortable for me. Perfect. And do those bonuses too also address maybe different pain points, would you say? Or is there a rhyme or reason why you'd pick a certain bonus over another one? Well, it's because if you're going to buy something and we will talk about Rhonda's command center, and then she's throwing in how to also easily plan meals, that's going to throw me off because I don't want to know that I really want her business command center, and even though I can ignore the easily plan meals, I'm really interested in this.

So I just want everything to be connected. And once I'm in her funnel, then she can offer me so many different solutions that are to warm me up and all that. But on that page, you want to keep your audience focused on what it is, what their pain point is, so that the bonuses compliment that. Perfect. All right. From Roxy Peria, does the offer or item that you're offering need to be in a PDF type of guide or could a video webinar or other format also work? Oh, no, definitely you can use, as a matter of fact, I mean A PDF is good, but I mean, we're talking low ticket offers, so I would be more inclined to offer a video or like Rhonda does with her Trello board or like Alicia does with her videos.

It's like something where I'm engaging and taking actions. Whereas A-P-D-F-I would associate right away a PDF with probably a free item. I'm not saying that there's not valuable PDFs, for instance, there's a lot of PDFs that you click and you have a Canva and stuff like that. So there's obviously a lot of valuable PDFs, but my first thought is I want to be able, if I'm investing that kind of money, I want to be taking actions, learning, doing something.

I hope that answers your question, Roxy. Beautiful. All right, next one. Coming from Emma Win. We have a membership in Kartra of HR resources, and we charge 45 pounds a month. Could our offer be try it for a free month or try it for a month for a lower amount or perhaps three months? Well, 45 pounds seems quite reasonable to me. I'd have to do the math what that converts in us, but I'm sure it's not more than 97. So we have a membership in Kartra of HR resources in charge. Okay. Could our offer be to try it for a month for a lower amount or perhaps three months? Do you want give someone three months to try it and then say, no, I want it also, to be fair for you. So it's about building a relationship. So I personally would not give them three months and for a lower, I mean, you could maybe do a seven day trial, and then from there after that, you can definitely do that.

But three months feels like a lot. I would do maybe a seven day trial for $7 type of thing, and then right away uplevel them, upscale them, upsell. That is a good thought. Let's see, Emma just had a follow up. There are 400 resources in the a HR hub just looking to grow membership numbers. Numbers, they're 400 in the HR hub, just looking to, yeah, no, I get it. Yeah, I understand. I just find three months, Emma is just too long. Yeah, seven days for $7, seven pounds. Exactly. Awesome. Alright, let's see. Question from Alicia Jones. How do we find customer value in Kartra? So what I normally do is I look at my sales and I will, it's really hard because I don't want to share my information on that.

But normally what I do is I go into my analytics on sales and Kartra puts information. Literally, I should see if I can share a screenshot, but Kartra literally puts all on the left side of the analytics of your sales, all the information, your customer value, everything is beautifully put there that you need. So it's in your analytics products, analytics, if I'm not mistaken, let me just check my cart right here, guys. Yeah, yeah, correct. Product analytics. Yeah, product analytics and sales. And you literally have your average retention there. You have active subscribers, your lifetime value, it's all literally there. And I think, can we put the link so that people who have Kartra can put, this is where you can get it. Perfect. And then thanks for retention rate too. I think you can use some of this data to run through different equations. There's a lot that you can do with the data as well. Yeah, there is stuff in there that I saw and I was like, wow, I didn't even think of asking this, looking for this information until Kartra showed me that it was there.

It's like, okay, thank you. Yes, analytics are really good too. There's also, you can set up the visual sales funnels and real-time funnel analytics if you have the professional plan. And it can show you exactly how many people are going to your page, how many people are from each step of the funnel. Maybe there's a part of your funnel that people aren't passing.

So that's the cue to look at that and maybe adjust copy on that page, or maybe the email isn't working all very helpful. So let's see. I mean, I know we all hear this, but you can't grow what you don't measure, so it's so important to look at those metrics. Yes, I agree. All right. So we have a question from Renee Tapin, I'm having trouble with messaging When it comes to the offer, how do we find the proper verbiage? Well, depending on who your audience is, if you already have, for instance, an audience that you've, I would start by surveying them. I would start doing, I'd ask some choice questions where I want one, two, yes, no type. But I'd also ask them in their words what it is that they're looking for that helps me understand from there.

And I also go on social media and check Facebook groups and all those different ways to see how my audience is talking, what it is that they're looking for. That helps me immensely. So those are different ways, but if you have a list already, I would survey the list and I would also, unfortunately, I would also go on social media and check to see how people are asking questions, what they're looking for and all that. That really, really helps. And you can take some of that information and ask AI to help you narrow that down even. But I would gather data and then from there I would start seeing. And I also want to be in alignment with the messaging. I know it's very important obviously, to be connected with your audience and share how they're saying something, but it's also really important to be authentic to your own voice. So just make sure of that as well. Perfect. And then one trick I learned recently is you can actually go and look at Amazon reviews for maybe if there's a book, like How to Build a Sales Funnel for Dummies.

And you look at all the reviews and you can take all those reviews, run it through chat GPT, and say, Hey, show me what the pain points are that people are talking about, or what are they loving about this? And it can kind help you with some of that verbiage as well. Yeah, and you can also ask chat GPT, what are the objections? And now how can I counter these objections? It's, there's so much information that you can gather now and use AI to help you. Alright, a question from Joette Mills asks, do you put the course content in Kartra as a membership or just access? Do you put the course content in Kartra as a membership or just, well, it depends on the content. I use the membership all depending on what it is I'm offering. I have my videos and everything in the Kartra membership, so I just want to make sure that I understand the question. I would not, do you put the course content in Kartra as a membership or just access? I'm not sure.

Sorry, what just access means, but all my stuff a membership. Oh, she says just access to videos. Oh, no, no. It would be in a membership for sure if you have that access, because I just think it gives, if I'm going to pay money, it also makes me feel like, look at what here I have, as opposed to here's a link, here are all my videos. And also they're easily shareable, whereas when you have a membership, it's not so easily shareable. And I also want things to look good. So I think that having it in the membership really looks good. Awesome. Okay. Let's see. A few more questions here. Fiona asks, where's the link? Fiona, can you specify what link you're looking for? And then this one I can address just asks, how do we become a Kartra Certified Partner? So the Kartra Certified Partner is run by our partner group, and we are actually currently on hold for accepting Kartra Certified Partners.

However, you can write into support@kartra.com or submit a ticket at support.kartra.com, connect with our support team, let them know that you're interested and they'll get you connected to that team for whenever we do reopen that program. All right. Joette, this one's for you, Robyn. Joette Mills ask, do you drip the content or allow for all access? Oh, that's a great question.

Really depends on what my low ticket offer is. For instance, for my virtual summit offer, what I had done there was literally gave them immediate access, but there are some subscription models where I would drip it based off of the month. So it really just depends on what the offer itself is. Like Tina Mundle offer, she drips the content weekly, so people are not getting ahead of themselves. They're always in that current week. And even if like you were to sign up for Tina's tomorrow, you would start with week one. You wouldn't start where people are at right now, whereas I know some people you would start right where everyone is and have every access. So it's really a personal decision. Mine is you start where you're at and you advance so that you're learning everything. But for my virtual summit, people needed all that information right away.

They didn't want to wait to be tripped. Perfect. That goes back to what you said about testing things, right? So you can always put the offer out there, test it. Are people really wanting this? Are they engaged? Is it going well or should I maybe switch up and maybe not drip or do all at once? Yeah. Alright. I believe that's all the questions we have so far. Yeah. Perfect. Well thank you guys so much. Again, the links to make sure you get the links for Robyn's free download or to schedule a call with her, and we are always doing these From Novice to Ninja events.

So feel free to check out the on-demand section at support.kartra.com. For previous ones, we'll get this one uploaded there, here shortly as well as our YouTube. And if you missed part of the presentation today, then a replay link will be sent. But Robyn, thank you so, so much. This was an amazing presentation. Thank you everyone so much. Awesome information. And until next time, thank you so much. Thanks everyone. Have a good day..

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