How Important Is It to Be Passionate About Your Niche?

how important is passion and interest when choosing an itch not at all like just how important is it to you staying motivated uh some people can stay motivated by making great business decisions and they go they just they're like I don't care about art I don't care about art pens but I'm just going to go dominate the space and and sell a whole ton of Art Pens cool if that motivates them other people need that affinity for something uh to stay interested over time and somebody who is an artist is probably going to stay more interested in art pens for longer than somebody who's not an artist I prefer to just build things in in a way that um I love what I do um it makes it feel a lot less like work.

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