hey so imagine a world where within a few seconds just by inputting your url of the product you want to advertise within a few seconds the target audience is figured out and created within a few more seconds ad assets are figured out are created videos images text copy the Angles and in a few more seconds a landing page is created if necessary a review a news article Etc endorsements and it all works so that all you had to do was put in your URL and it's all optimizes around getting you more sales profitably right that is literally we are so close to that I'm going to show you how we are you know in this video how generative AI is absolutely transforming advertising uh and and we are getting so close to the point where it it will possibly take over in a few years now I'm going to show you on my uh let's go to my uh screen real quick I'm going to show you a few things I'm going to show you how we can can create ads with Gen I'm going to show you how we can create image ads with generative AI image ad variations I'll be a little bit more specific there I'm going to show you how we can do this All and boost performance without adding complexity to our processes okay I'm going to show you how what what tools I use okay what tools I use to do this and how I use them and I'm also going to go over how you can make sure you know obviously this is the wild west but how do you make sure that generative AI content actually is truth and stays on brand message and doesn't just straight up lie because it is the most uh AI is the most sociopathic liar of all time and how do we keep that from affecting you know our brand and compliance and like regulatory pressures which just keep moving up as you know the American Empire you know starts becoming more of a a borg and you know uh more regulation and you know as the Empire's starting to go you know we're on the other side of the American Empire now so let's go into uh all all of this and first I'm going to show you what do I mean by creating uh creating stuff well let's let's look at my screen and how is everybody doing today I'm John cristani put put in a let me know where you're coming from in the world if you're on this stream okay or give me a hurah or give me some of those reactions for you know the live audience you know a little bit about me if you're just tuning in on this from uh somewhere else in the interwebs is I am a you know I've been marketing products since I was in college I was making $10,000 a month in college as a student marketing products online and uh I've made over $30 million for myself you know in since since College I guess a as a marketer and I've made hundreds of millions of dollars for clients as a marketer you know so so here let me show you an example of what I was able to generate through AI right so here's here's an AI ad it's based off of an ad that I actually you know that actually made me a lot of money promoting a survival product um here is here is an example of a situation let's let's ah let's well if if my computer decides to work for any here's an example of a good voiceover did you know type two diabetes here's an example of a good AI testimonial oh we're GNA actually bring this up um let's just bring it up here there we go guys I was skeptical but the digital millionaire podcast changed everything for me John this is not a real person this is not somebody saying they this and this non-real person never said any of this this is a completely AI generated testimonial and I'm going to show you this is not something I'm actually using but I'm going to show you the opportunity for AI to ABS you know this would be uncompliant and would be get get me sent to jail but I'm going to show you how easy it is to do anything with AI in this and we're going to go through the steps the first thing to understand though is that AI generative AI does more than just create content it but but what does that mean you know what does that mean well and and how is this going to affect things well first off just like I showed you this testimonial non-compliant competitors to whatever you're doing are going to be rampant because AI is lowering the barriers to entry to getting in new competitors can generate stuff like this these fake testimoni like that fake testimonial I just showed you to completely fake Social proof one of the things I see generative AI that we're going to have to do in the future is actually assist government agencies in actually making sure that our competitors are not just popping up and faking everything because we can see how easy it is to create stuff like this and I'll show you how we can do that in a little bit okay the other thing is it's much easier to create add variations fast so if you're not actually so let's let's uh what it means let's let's put it Le let's list this stuff out what gen AI means for for ads advertisers right rampid fakery okay that's this is this is the number one right so you're going to have to start policing things AI enabled marketers replacing other marketers okay because you can create endless numbers of AD variations faster sorry if my keyboard's really really loud that's the way I like it and you're in my house so Ai and abled marketers are going to absolutely replace or they're they're going to be the only ones who stay so if you're not learning how to actually utilize these tools which I'm going to show you in a little bit you're going to be left in the dust you know I've made predictions on another stream that 80% of marketers that have a salary right now are going to be without a job by the end of 2025 and I'll take bets on that okay we're also what we're also going to see is that established niches especially for established niches ad prices are going to get more expensive why is this because again it's faster and easier to market products to put up ads to determine targeting than ever before so the people that are buying that are actually buying products are going to be more expensive to Target the established brands with you know a lot of lookalike products if you're selling a you know a knife you know just a normal knife right it's going to get more expensive because anybody now can go out there and create videos create ads ads have ai targeting Etc okay so prices more expensive targeting it's already been AI targeting for a while now um a lot of rules a lot of very specific rules with generative advertising such as graphic designer Right video editor um you know uh copywriter are going to get replaced they're going to move Upstream to their manager because the reality is is that these these tasks right here can be done by AI in most cases at least the first and the third one better than 90% of people the AI I have created for my own copyrighting are better than anybody I've ever hired before and I'm a good marketer right I've been marketing for 15 years the graphic design that ai's been doing for me has been phenomenal and it's been better than graphic designers I would pay to and it takes less time and it's more in my control and that's one of the final things is marketing anybody who's actually managing marketing marketing managers more control right marketing managers are going to get way more control than ever before because anyone who's managing marketing is so enabled by all these tools okay now we're going to create some we're going to create some ads with AI tools right now watch how easy this is is and for everyone just joining where are yall coming from in the world Post in your country or city or state or whatever it is in the chat so watch this right we'll we'll do a very simple example of uh of creating an ad so here we are on chat GPT ah let me get rid of some of my so here we are on chat GPT and I'm just using you know in this case it's basically the free version because I'm not training a custom GPT here and um I'm going to show you how we do this okay so first off with chat GPT the the templ the theu structure I like to actually do things in and let me zoom in so yall can see a little bit easier is called the facts instructions rules structure for prompting so facts so first we need to tell our GPT you are a you are the world's best uh Google ads specialist we tell it who it is then we'll tell it you write ads or write ads you write ads then so we call it what it does who it is what it does and finally we tell it the target audience is and what should we adverti folks guys tell me a niche or something we should advertise in the chat right we'll say your target audience is um your target audience is old dogs who have Jo pain okay so we have we gave it some facts now what we do is we go into the instructions and whenever you're prompting chat GPT you want to be really clear on what it should give you out now does chat GPT know what a Google search at is it knows what a Google search hat is but does chat GPT actually know how long to write the headline or does it know that there are two headlines that it usually has to put together right or does it know that the description is 90 characters long right a maximum of 90 characters let me know if my audio is sounding all right on this stream folks uh is spirituality hot right now everything's hot right now dude like everybody's having a spiritual crisis everybody's everybody's you know it's about how you sell it and if they trust you people will buy anything unfortunately it's easier than ever people you know what what's what's happened to the world is that everyone's gotten brainwashed with you know all with Tik Tock everybody's attention spans are so short everybody's very easy to manipulate like sheep uh we saw this happen in Nazi Germany not with a short attention spans but basically they just primed an audience through education to become uh moldable to do whatever they wanted and and what what I don't know if it's the us or if it's China or if it's some globalist conspir whatever the H heck it is but they're making people's attention span shorter so we'll just do whatever they say right oh lock down there's a virus out there stay in your house right stuff like that um so instructions So the instructions is we'll say write two headlines each ad will say write two headlines 30 character write two headlines each headline maximum 30 characters write a description maximum Ling characters okay just to give you an idea and then rules right um and then we'll say uh will we have any rules I think um I think that's good give it that context write me two ads for a joint relief supplement okay and what we do is we'll see there we go right comfort for Senior Dogs soothe your dog's joints ease their pain gentle supplement for happy Senior Dogs right very easy you saw that folks how easy that was to generate some ads you don't need to be a specialist anymore all you need to do is know how to work with AI you don't need to be a payperclick specialist and actually in fact I think this is a pretty good ad okay I think if we were selling a joint relief supplement for dogs we'd be pretty on target with this ad at least as a starting point okay oh okay so let's keep going um now let's create let's actually create an image version of this ad okay so here we'll go to chat gpt's sister which is called Dolly now dolly is right here and this creates images okay images now how do we prompt Dolly well we can do it a couple different ways right create an image for this search ad and we want to give it some parameters right we could say uh the image needs to be 300 pixels wide and 250 pixels High okay and let's even leave the misspelling in here just to see how that works out okay I'll show and and the point of this is is that creating ads watch this we don't need a graphic design now it's not going to get the the text right say goodbye to I mean look at that it screws up the text but we're getting we don't need a photographer we don't need a graphic design we don't need a lot of things because we're actually having it create images that we can use copyright free for us okay this is a revolution right you don't need product photographers as much anymore but let's go a step deeper how do we actually create good ads that work out that actually convert okay and I'll show that in a second but I'll give you a hint the trick is copy paste or is is working with a control and let me show you my third tool that I really like to work with and it's called mid Journey okay now mid journey is an image generation that's much better in my opinion than Dolly and what we can see here I'll show you example of you know let's say we're promoting a joint relief supplement now what we would do is we would come in here or we we can go to Mid Journey you just join the Discord join the Discord okay and the way you know what where mid journey is is mid journey.com right cool looking site kind of crazy kind of futuristic and you'll join the their Discord right here and then once you're in their Discord ah sorry where's there I didn't join give me a second folks there we go okay so we'll Join one of their newcomer rooms right newbies and what we ask it to do is we ask to imagine imagine a doctor who looks like Doctor Oz holding up a weight loss supplement named priv realistic photographs you see this right here folks I'm asking it to imagine things now the better your imagination is the better you're able to communicate the better you're going to be as a marketer period and the better you're going to be especially working with a I so let's submit this okay send and we'll let it work for a second in the background making something really cool I have two more tools that I'll show you and the last tool is going to be something pretty cracked out I mean it's like you know when I say everything's going to be fake content on the internet in 5 years I or 99.9% I'm I mean so let's check this out so as you see it's loading you know and here we have I mean this is crazy right tell me this isn't freaking crazy ah sorry folks I'm trying to move my little guy over here okay and this is I am not AI yet by the way but as you see if we are doing advertising for a a let's say we're doing advertising for a supplement named proa beef we have an image here of a doctor that maybe looks a little bit like Dr o that we can use copyright free he's got the logo on his shirt and right there we have an image for our ad we have social proof we have what looks like a doctor recommendation without it just to show you how crazy how easy it is going to be for upstart competitors to come in and literally just manufacture social proof testimonials which I'll show you in just a second here manufacturer landing pages ads images it takes the barriers to entry to getting into marketing keep going lower and lower and lower lower and with that being said I'm going to interrupt this with an even lower barrier for advertising which is I'm starting an affiliate Network and you can Market my products which we've paid out millions of dollars to upstart marketers on we've paid out millions of dollars a year to marketers uh who have earned commissions marketing my products and we we're also going to you can also Market uh you get some exclusive offers other exclusive offers from other advertisers as well some of them are in the adult Niche I can't really sew pictures of it but I'm going to put a link in the chat if yall want to sign up and be a part of my affiliate Network here okay so hopefully that's pretty cool have you now yeah mem we're going to look at some AI ugc right here I already showed it to you you know I haven't seen what you're talking about but probably interesting so the next the next thing so we'll say let's take let's take this image for instance okay we can what we'll do here is we will say okay we like this image right here so this is this is one two three four so what we want to do is we want to upscale two okay so we're going to click upscale number two right there and we're going to make it a a bit of a nicer image there it's a bit bigger higher resolution and we're going to save that image okay we're going to save that image I'm going to copy the image address as well and we're going to go over to an amazing tool what is the best tool for AI video creation which is Runway ml okay and let me get rid of some of this stuff on my screen and can I get some likes if you guys are enjoying learning about generative AI because you're here experiencing the future right as well as the end and now here we are and in Runway ml okay and you can see oopsies wa you can see Runway ml up there and where we're going to go is we're going to create a new project so we're going to create a new session right here and we go right there to create a new session now here's where we take an image asset or something that we we take that image asset we create it and we just drag and drop it over there okay now here we are with a doctor oh man let's see we can do landscape or portrait we'll do this and we will say let's see this we'll say crop okay now what I found is one of you know a little tip here is what I found one of the best ways of doing video AI is not actually text to video because there's different formats it's actually IM image to video and what we're doing is called image to video prompting but we still need to use text okay so what we're going to do is we're going to say doctor shaking a bottle I don't know doctor shaking a bottle and so we give it a prompt of what to do and we go deeper into this we can say scan around the doctor we can say pan around you know a a slow pan we can say the lighting changes we can say anything but I'm just giving it a simple prompt just because you know I'm trying to also shoot a YouTube video here look at that does that not look real does that not look like a real person is doing something look at that folks now what I'm showing you how to do literally you could not have a company you could not own a product you could not have anything set up you could not have a doctor holding this yet it's happening and you can create a company from scratch basically and get a doctor showcasing your product you can get happy testimonials which I'm going to show you right next here we are on an amazing tool called creatify creatify doai I mean I teach affiliate marketing I should be Affiliates for all these businesses but just didn't have enough time to get this together I'm trying to do more streams during the week so if I can get some like uh huras in the comments and some uh reactions or some likes or whatever for this video it will mean a lot because I'm slowly but surely working towards uh just streaming more and sharing what excites me about life which is really it's talking to computers and marketing and making money um so let's so this is creative.
a and this is a great company and uh create a f you can send me some commissions just just guess how many customers I create for you because all of y'all are going to want to sign up when you see how easy it is to create stuff with this program where are we so here we are in Creative fi and we can we can have a script given to us from AI well here let's let's let's let's start from the start here so let's say our product is let's let's find a a popular ClickBank product this is a product uh this is a joint or sorry a a gum health supplement from an affiliate Network ClickBank and uh this the company does uh couple million dollars in sales every month so the company does about you know it's about 25 million in a year and let's see how we would Market this now the scary thing here is that this stuff works even if you don't have any customers you know I've heard a lot of uh you know I give Mentor uh I I Mentor folks uh for you know I I have a mentorship program where I work with a lot of students mentoring them on affiliate marketing yet I also am a mentor just a general business mentor and I volunteer some of my time for score for score.org score is an organization it's a government organization funded by the SBA to help small business owners as a free resource to get oneon-one mentorship with someone who's done you know who's retired executive score literally stands for the service core of retired Executives now I've made enough to retire but frankly I just love the game too much I believe doing business doing better business makes you a better person truly um and if any of y'all are US citizens you can go to score.org and sign up to get free mentorship I only do my sessions in person here in Malibu and I'm not taking any more uh what I call free clients right right now at least not until the end of the year so we want to Market this product so we're going to put this in and we're just going to say let's be lazy a lot of my audience you know a lot of people just want to be lazy so we're just going to have it do a URL we just want to say create create my ad for me take the wheel Jesus analyze this URL and create my ad Take the Wheel Take the Wheel AI the reality is most people are going to let AI Take the Wheel most people are going to allow everything to take the wheel most people don't care about being the best they can possibly be most people don't care so look it's creating a script for us of stuff it's got images okay now here's where we select what images do we want it to show well we don't want it to show you know what it's just not even not the buy Now link let's say not the price not oh we oh we're actually selecting which ones we wanted to show okay so we'll say we wanted to show uh this one this one this one uh okay those look good why would do that okay next we'll say the price is uh $69 Pro Denton promotional details uh next and uh where do we want to advertise well we're just going to you know what this is taking too long let's take let's have ai take more of the wheel um next and uh who we have advertised this um somebody with somebody that looks maybe English Oscar next and we're going to have it create a video ad for us now in the olden days of the internet you used to actually have to hire somebody with a camera you have to actually had to hire somebody who knew how to do lighting you have a sound person you had to have a script for a video written out by a copywriter the first infomercial ad I did cost me $250,000 the latest version of my tv ads I advertise on late night TV that's uh one of my things right I have ads that show up every night somewhere on late night TV for 30 minutes of me teaching people marketing and you have to spend a lot of money the ad I the TV infomercial I did lately cost me one tenth of that because the costs are just going down so let's see so we'll just do render directly render with Watermark and let's see what sort of ad it creates for us okay should I turn it up a little bit I'll turn it up a little bit folks tell me if this is too loud or what okay and we'll come back to this in a second because this will take a long time to render okay so or or we could just see if this takes under a minute let's let's look at a stopwatch okay let's let's actually timer okay we'll say one minute ah [Applause] ah will it create an ad in under a minute okay we'll see if this can actually create this ad fully in under a minute because that's sort of you know that'll be a good headline for this video creating ads under a minute um now another thing that AI is really useful for is not just one to many communication because everything we've been talking about right now with these ads with these images with mid journey and chat GPT has been one to many communication but how can AI help us with on toone communication where we're actually communicating with just one person and the answer is through what we call personalization now oh wait the timer came up sorry folks uh okay shut up shut up okay and let's see if our ad is created and it's been created in a minute let's see our ad imagine stumbling upon a secret that could revolutionize the health of your teeth and gums proden him does just that with its potent blend of probiotics and minerals experience this joyful Discovery for yourself and see the difference yo yo did you guys see how did you guys see that video ad do you guys see that imagine stumbling upon a secret that could revolutionize the health of your teeth and gums prodim does just that with its potent blend of probiotics and minerals experience this joyful Discovery for yourself and see the difference that's bomb right I'm a marketer I've been doing this for ages that's a bomb ad and what we did was literally nothing we put in a URL and we clicked a couple things and we let we we let AI Take the Wheel guys can I get some likes in the comments or can I get some lfgss or some hurras because this is the power of AI and I'm demonstrating it live this wasn't prepared this all all this stuff is live live live part of the reason I'm doing live streams as well is uh because I am worried about AI content and uh I want to make sure that y'all subscribe to me because you come here for truthful honest information that doesn't have a bias or doesn't have a uh you know like you know stuff like that I want to make sure we're a good marketing resource for you but what we were talking about was talking about personalization and oneto one using AI using AI for one two one communicate better okay now what is onetoone communication and Market marketing it's DMS it's emails it's texts okay now how do we personalize how do we personalize AI H how do we make it personalize these sorts of things okay now the answer is very easy there's one very powerful tool that a lot of marketers a lot of sales professionals a lot of uh especially sales professionals are using but not just sales professionals I know folks using this tool for uh investor Outreach I know people using this tool to gather data and scrape data this is a tool that allows you to quickly generate a list of leads personalize emails to them and send out in maass very quickly now who here on LinkedIn who here has got gotten a creepily personal LinkedIn message lately or a creepy personal email lately or text lately and you couldn't believe how they were able to make that so personal I'm not talking about just using your first name I'm talking about people talking about people sending you an email a text a DM that know where you are that are talking about where you live that are talking about some personal aspect of your life that you would never and it caught your attention who here has okay and just click the like button if you have and click the like button if you haven't anyways if you just like clicking things but that tool I'm going to bring it up it's called clay.com and this is a new AI enabled tool that is allowing folks to personalize Outreach in Mass using AI okay let's log in and I'll show you sort of how this is done okay so here we are and what you can do is you can use it to find people and you can start with a search query right we can we can say Okay I want I want only people that work at SpaceX okay wait um clay starter oh well we'd have to upload a table and stuff like that I'm not going to go through this but Clay is the tool and using this will allow you to send massive amounts of emails cre create a list send mass amounts of personalized emails and this is the tool that's making it happen so AI can be used for many things but what we need to know is sort of and F so the last the last two things I'm going to go into are how does it how can we use we can use AI to create ads but can we actually use it to optimize advertising you know how do we correctly how to correctly use AI to optimize your advertising right now you already heard me say and sorry let me get some team I'm I'm a little little sick so my voice is uh you know a little scratchy but uh I do recommend uh you know I get huge commissions by promoting this product this is uh the best tea company for uh my uh classy uh men and women out there uh Upton te Imports based somewhere in Boston or something I think got to keep my throat a little Slicker so the question is how to correctly optimize use AI to optimize your ads well we already have ai optimizing our ads John why are you asking me how to do this ai's already been optimizing my ads for years it's a it's it's a it's an inbuilt feature in Google and Facebook ads right some of y'all are sitting there saying John it's already doing it what are you click baiting us for you marketer well the thing is you probably don't know how to correctly work with the AI because there are a few little tips for how you can have ai optimization work better faster stronger you know more effective now here are some of those tips real quick to doing that now again we part of my overall thesis part of part of the reason you know communicating correctly with computers is very important I've talked to hundreds of people using chat GPT at this point and I ask everybody I say how are you prompting chat GPT you know what's your structure what you're doing and what they tell me 90% of the time they're like oh yeah I use chat GPD and then they tell me that they use don't have any structure they're just they talk to it like a human idiots if you're talking to chat GPT like you talk to a human you're not trying you're not even trying to understand how AIS talk to humans and ingest information okay you're not prompting it right you need a structure you need to do it the right way so here's how you work with AI optimization correctly if your company's working with Google and Facebook ads is I mean feed as many conversion points in as possible okay AI needs data in order to optimize your targeting you want to give it as much data as you can you want to let you want to let Google and Facebook which I'm assuming you're using they're the ones who doing AI targeting you want them to know every step of the funnel but what else what more than just a sale John what more than just a sale well you want to show them when they hit the order form you want to show them when that customer upsells you want to feed the cart value oh my gosh my voice is dying you want to feed the cart value in to the AI and you want to Fe feed in when that customer buys becomes a repeat customer and buys again okay you want to let it know every time that person buys okay every time that person does something that is an important thing that makes you more money or leads to more money you want to get them you want to give the AI that information now the next the next major point is very important as well which is when you're early on in advertising your company okay let's let me assume that your company has not done a lot of advertising on Google or Facebook before or maybe you're a startup and you're just starting your company and you're starting to Market a new product you know that you don't have buyers for yet but you want to really get excited about marketing and try marketing this thing right you want to get some sales you want to get some customers well here I'll show you how we start what you want to start with is you start with beating in the early conversion points because if you don't have customers if you don't have repeat customers you need to start and train the AI on the early points of Entry likely your funnel isn't optimized yet likely your Market likely your websites suck likely your order form is not fully optimized for every device and browser type out there and every screen size likely you're not getting repeat customers because you're not your marketing isn't effective right so the AI cannot optimize around many of these points maybe you don't even know you don't even have a way for people to order online so you're going to have the you're going to feed in in the very beginning when you start advertising the earliest conversion point you can even if it doesn't sync up with Revenue you know that if people contact you it's a good thing or maybe if you're a local business you know that if people go to the map that it's a good thing okay that that's somebody looking you up and maybe going to visit your store you know you know Etc right you know if people go to your menu it's a good thing right so you feed in these points and you let the AI targeting optimize around these datas another thing you can do with AI to make it to work with it better is launch the same ad 10 times okay now this is a big one and it seems non obvious why am I suggesting to launch the same ad 10 times in 10x ad groups launch the same ad just 10 different ad groups with the same ad in it why because the thing is AI looks at early indicators very strongly and sometimes you just launched an ad and AI started it got an early indicator that dog lovers want to buy your product and it was because they clicked or they stayed on the page but it was a fluke again the way we have to understand advertising in general and uh these algorithms and cost especially cost per click style advertising which is what we're being charged for um on Google you know they're reducing our risk whereas Facebook is generally doing a CPM based advertising is that they're taking a risk on us every time we post a new ad they're taking a risk on us and be by showing it because it might not get any clicks and it might and there's an opportunity cost with them showing that ad so because they're spending money they're risking on us and Google's a money hungry company they're going to look for the earliest indicators possible and what happens is just sometimes our ads get lost in you know get bad early indicators hence why we want to launch the ad 10 different times in 10 different ad groups so that the possibility that our ad just had a bad run and it never got going with the algorithm and showed to the wrong people and it didn't hit the ROI doesn't happen this has saved more campaigns than I've seen I've coached tens of thousands of people uh on how to do marketing and I can't tell you the amount of times that I've seen this exact thing this this was the solution I said Just Launch the ad again and it worked okay specifically I teach a lot of people affiliate marketing and I done this so many times where I've said you know they had an ad it wasn't working I said that's a great ad just launched a couple extra times and it worked okay now if anyone here is interested in being being a part of my mentorship program applying we don't take many people uh the you know it's expensive uh All That Jazz but you do get direct uh you get a one-on-one coach and you get somebody who's successful created a marketing business you can fill out the form here I just posted the link in the chat if you're interested in applying for my mentorship program I've made tens of millions of dollars an affiliate I became a multi-millionaire in my early 20s because of affiliate marketing starting with nothing right uh and I'm Everything I Do I Do data oriented with a process I'm a left brainer by far you know even though I'm on YouTube and stuff I'm a left brainer and I hope you can see these video These marketing videos I invite you to subscribe to the channel because these videos I'm not just the talking head with like slideshows we're going deep into actual tools and stuff here unlike other marketers which just use PowerPoint presentations I can't stand them and frankly the reason I'm getting back on YouTube is because and the reason why you should subscribe to me is because I'm always going to screen share with you and show you the value and show us creating ads and show us creating stuff okay now that said there is a fine line with AI generated content okay uh there are ethical risks to AI generated content I'm just going to put that ethical risks with AI gend content there are serious risks and I'm going to go over some of them okay so the first big risk which is already happening in some extent but I'd say this is specifically a targeting risk okay it's a targeting risk and the risk is data bias now what is an example of data bias now I told you that sometimes AI will optimize around the wrong people and you don't make any money but sometimes AI will optimize around the right people and make you a lot of money but they're the right people in such a wrong way now an example of that is if the AI optimization starts selling weight loss products to anorexics that's not good do anorexics want to lose weight yeah but is it healthy no is it g to sell yeah but is it good for them to do no another example of AI of data bias coming into play for AI and thei an ethical risk of uh advertising which is already happening I believe it's already happened and a lot of marketers even actively pursue this sort of stuff um selling Ecom Goods to Compulsive Spenders there's in one of my uh previous videos on uh Facebook advertising and which you could check out by going to my channel and looking up uh searching on my channel Facebook ads I showed a very specific audience that you can Target literally people who are compulsive Spenders um I uh I divorced one of my wives because she was a compulsive spender right this is not good this is a horrible thing and another example of this same problem is you know it's marketing gambling sites to Compulsive G gamblers right now ai will do all of this because it is optimized around to make you the most money but the thing is is marketing is marketing a gambling app to a compulsive Gambler actually a good ethical thing is that the customer you want maybe you're just in it for the money so you don't care but it is is a serious ethical risk that has to do with AI generated content okay now what other what other ethical risks do we have with AI generated content well we have hallucinations which is otherwise known as lies lying lying dirty scoundrel lying how do we stop AI from lying you don't you don't stop it from lying it's where the world's going unfortunately you can either flow with the river and make a lot of money I'm not you know and work with AI could flow against I mean I think that's why Elon you know is like understands we have to go to Mars because robots are Liars robots are liars and where the world's going we're turning into a beehive not a you know what whatever the other alternative behind a beehive is you know just like free like birds I guess I don't know um we either need to become birds as a society or as a people or we become a beehive which just turns into uh you know one Queen ruling over a beehive right and you're just a drone or something right that's what happened to Nazi Germany that's what happened to uh America I'd argue in many respects the word world so hallucinations are lying um because AI will do false claims false claims AI will do false people we'll use false people and uh with the generative AI which I showed you with uh onetoone communication um what we will also get is an invasion of privacy you know some cases because we're asking it to personalize ads we can ask clay to personalize ads around things that people have never seen personalized before like where they live what town they live in what was a past job they have who was a company they work for who is somebody who recog amended them right we could literally bring up names from their past and say that you know somehow use that to get a meeting right so there's all sorts of ethical risks uh involved with this and that's basically it that's the future I I I I hope I hope that was a bit motivating you know that's the future of AI generated advertising in marketing and um you know I encourage you to subscribe enable all notifications so you can see this coming on yet and did you enjoy this video let me know what you enjoyed the most was it helpful for you right you know these videos are directed 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