I often say like how can you help people and for many folks it's like it's hidden in their blind spot like the the gamer who's really good at the game doesn't realize that there's people out there paying to get coached at gaming I have a lady she's in her 60s in Montana she she teaches quilting and she does these quilt alongs and people are paying her to learn how to quilt and she's like oh maybe I should do this again and all of a sudden she's you know got a real business out of it just kind of like following what's working yes it's all about following what's working the same thing happened with us at tutoring we were running a Tutoring company it was going great and then we saw saw that people really wanted help with getting into college we followed that specific angle and I've seen this with entrepreneurs all the time my sister when she started her first company it was an online store for organic products what was the sector that sold the most baby so she went deep into the baby baby fashion baby products everything and ran a significantly successful business doing that your customer will tell you very quickly where their pain is and you basically just repeat back that you have the solution if you have the solution