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There are a number of content formats which consistently convert readers into customers. These work thanks to the various emotional triggers which are used in persuasive content: trust, credibility and reciprocity to name just a few.

Many of us while studying behavioural sciences and management would have gone through the popular theory by Abraham Maslow known as the ‘Theory of Human Motivation' and specifically the hierarchy of needs. The theory recognizes that motivation is driven by needs and these needs arise in a pattern as a pyramid starting with the basic needs and peeking at the need for self actualization.

An online survey is an excellent tool for sourcing vital information directly from a wide audience, with ease and convenience. Yet, despite how easy surveys appear, there is always room for improvement! The idea is to create and implement a well-rounded survey that is simple, easy to understand and yet, packs the punch for your business needs. Here are some important tips and tools that help you get the best out of your online surveys.

You write a sales letter that converts by writing as if you're having a conversation with someone you care about. You write in your unique voice. Then you end with a friendly close that still gets people to click the buy button.

Every business needs buyers who spend money on their products. For this to happen, the business owner needs to implement marketing strategies and advertising to disclose your site attractively and well thought out manner to achieve that visitors are curious to enter the online store to find out what the brand offers.

The biggest thing about getting a lot done is not being afraid to fail. That, and setting deadlines for yourself. Read on to find out why.

Did you know that longer content converts more prospects into customers than does shorter content? It's true, longer content really works! There are three main reasons why longer content works and converts more readers into customers.