how quickly can you put out high quality content that your audience is going to open read and think wow this is great this is super helpful is it one a day is it two per week three per week four per week all I know is the more posts that are great right well researched SEO optimized and really really great they really are the best kind of review on the topic on that matter um the more of those you can put out the the faster you are uh catching up to your competitors who simply a head start on you and if you want to overtake them which is obviously the goal of this whole thing you just need to outwork them for a longer period of time so if they've got 78 posts and you have zero and they're putting out two posts per week you could put out four posts per week and within 34 39 weeks you will have caught up to them that's the theory here so you want to get the frequency of publishing up as high as you can without compromising the quality of what you're publishing