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Today, marketing is more truth telling and educating than convincing. And with more information in the hands of the public, the more enlightened consumers will be. Don and the crew at Sterling Cooper told consumers what to buy. Today, consumers want to know why they should buy it.

This article looks at five more inventive ways to market your business. Whether you are a start up business or well established, this article will give you some fresh ideas that you can use or adapt to engage both potential and existing customers.

So you have worked hard all year and the boss reluctantly allows you to take a week's holiday at his expense. You and your family have been waiting so long for this week off, so off you go and enjoy yourselves and dismiss any thoughts of work while you are away from the JOB. You have had a great week away from the JOB, and it has now come around to the Sunday evening before the return to work.

Recently, I did a webinar with a good friend of mine, Michael Hauge. Michael's the go-to guy for creating compelling stories having worked with top screenwriters, Hollywood A-list actors and the like to craft blockbuster hits year after year. Using persuasive stories in your copy gives you a huge advantage over your competitors. Using the right story with the right triggers activates an emotional response that motivates someone to purchase your product.

Are you wondering as to why after spending hours of effort on your website and after having a sizable number of visitors to your website; why are the footfalls not converting into leads? Well your job does not just end at creating a compelling website, rather that's just one step taken towards the direction of attracting customers, there is whole lot of work and thoughtful practices that needs to go in to convert the traffic into worthwhile leads and finally customers.

Google has launched a new portal catering to smaller, local businesses, designed to streamline the management of your Google presence. From this new single interface, you can now control your Google Search presence, Google+ and Google Maps, updating your business information across multiple platforms simultaneously. Beyond the obvious time savings, Google's My Business portal holds more promising potential for SMBs.

Web-to-print (W2P) has been heavily promoted for several years but uptake is still lower than might be expected, especially in the wide-format sector. Many potential print e-commerce users in commercial digital and large-format print feel that it is either not relevant to their business or is too difficult and expensive to implement. Why do they think that, and are they right?