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Internet markets know the importance of a solid email marketing strategy and use a multitude of tools to accomplish getting traffic to their website or blog. But what about small brick-and-mortar businesses that are hesitant to use online marketing… where do they begin?

Businesses cannot buy products and services. Businesses are an innate object.

Today, most authors and new business owners realize the need to create and build a subscriber list. And, where there's a subscriber list, there will be permission-based email marketing.

There are numerous ways that a modern company can attract the attention of potential new customers, from online marketing and SEO through to face to face promotions. Using targeted email lists however to carry out email marketing activities has and still remains a cost-effective and successful way to extend a business's reach and draw in new customers.

In today's world where businesses and organizations have near instant ways to communicate and connect with potential customers, is utilizing email lists really still relevant and effective? You may be surprised to know this but it can be provided they are worked in a way to achieve maximum effect.

E-commerce has been exploiting the advantages of E-mail marketing for long. But it is like walking on a blade because there are some loop holes, which, if the company is not aware of, can result in the lost of potential customers. Then how to do profitable e-mail marketing?

According to Econsultancy's Email Marketing Industry Census, only 4% of email marketers rate their email campaigns as ‘excellent' and 35% said their email marketing was ‘good'. On the opposite side of the coin, nearly two thirds (61%) rate themselves as either ‘poor' or ‘average'.