Always Make Sure Your Product Solves a Real Problem

a lot of what I teach on this channel and a lot of what the great marketers of yester year taught is that the list and the audience and those individuals that you're targeting is the most important part of your business if you're selling some random thing that doesn't solve an urgent need in the life of that Prospect then the odds of them being willing in the moment to take action and convert and become a lead or a customer is very very minimal right like if you are actually solving an urgent need something that they've been losing sleep over something that really of is constantly in the back of their mind they're always thinking about like God if I could get rid of that thought if I could get rid of that if I could solve that problem man my life will be so much better when you solve that problem for them everything's going to get a lot easier

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