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answer these seven questions and you'll have the exact business plan that made me a millionaire in my 30s question number one is who are you going to help and what are you going to help them with now this is often referred to as choosing a niche but I like to focus on the audience because the truth of our world today is that billions of people are staring at their screens staring at their devices looking for helpful guides they're looking for Content that's going to answer their questions they're looking for ways to improve their life and when you go all in and commit yourself to helping one audience really solve all of their problems and accomplish and Achieve what they want in life you are on the fast track to knowing what do you need to create in order to build your business online so it always starts with focusing on who you are going to help there's a great quote from Zig Ziggler that is you can have anything in this world that you want if you help enough other people get what they want so the core of that concept is that you really need to know who you are willing to help who you're going to show up and create content for and what do they want want and then you go create the content the pathways the emails the pieces of training whatever it is to help them get what they want and you are on the fast trck to success number two you have to choose a primary content strategy everything in this world is either published through images through videos through the spoken word or through written text truthfully it's some combination of those four things so when you align with a Content creation methodology that's kind of like in alignment with your DNA the process of creating content is going to get easier than if you try to force yourself to do something that's not really in your DNA quick story that'll give you an example of this when I first started online I didn't really like to write long form content my wife with our first Niche site that really made it Beyond a million dollars in the spirituality space she loved blogging and she blogged all the time so I watched her create massive success with blogging and I tried to force myself to blog when I have all this baggage from when I was in high school that I don't love to write and it made blogging very very difficult but when I put my cell phone on a tripod and just started recording a video kind of like what I'm doing now it felt a little bit more fun it felt a little bit easier but the main thing is I got it published and then I was able to do it again and again and again so you need to choose a core content strategy that is going to be in alignment with your DNA so you can actually do the work and publish the content over and over and over if you don't want to do the content treadmill and you don't want to publish hundreds of people pieces of content great I hope you're a persuasive person with sales skills and you can go straight into advertising and landing pages as your core strategy but if you're a writer and you've always been a writer and you're an English grad the world of blogging right now in 2024 is a wonderful opportunity for you to go grow your brand be of service to your audience because people are still searching Google trillions of times per year and blogs still rank well on Google okay so once you know what your primary content marketing strategy is you need to know what your secondary content marketing strategy and that's question number three and I think it's really important for you to always have a primary focus with your content and a secondary focus with your content the truth about the internet and online business is that user attention moves around I got my start in 2003 on Myspace for goodness sakes right that site ain't even around anymore Snapchat had a wonderful run at one point in time but it's not really where attention is at this point in time and then even on like Instagram for example you used to be able to get by really well with just posting images but today right now short vertical videos in the forms of reals are dominating on Instagram so you just you need to know that like traffic and growing your audience is an everchanging landscape so it's good to have a core strategy that fits your DNA and then something else that you're supporting your core strategy with now here's a really good example of this so I publish one long form YouTube video like this each and every week it comes up every Monday like And subscribe if you want more of these videos and then my team and I publish multiple short form videos okay vertical shorts on YouTube they also go out to Tik Tok they also go out to Instagram I can publish them to LinkedIn and even to Pinterest and Beyond okay my wife uses a different uh she uses the same strategy but she sends her content to different destinations because there's more people in the spirituality space on Pinterest so I don't put my marketing content that much on Pinterest right so my core content marketing strategy is YouTube videos and my secondary content marketing strategy is creating shorts now if you're in the world of blogging you might find that doing a core content strategy of blogging and then your secondary content strategy might be Pinterest I've driven millions of clicks from Pinterest you might also find there's a lot of Facebook groups where you can go be of service to people and then Facebook groups and actual do do actual like social networking on Facebook would be your secondary content strategy and this is really to help you diversify your traff trffic potential to make sure you're not all in on one thing and then one algorithm change or one user beh Behavior change kind of leaves you high and dry so you're always working with your core and you're testing and working on that next one that was question number three and this brings us to question number four how will you get your audience onto your email list now everyone in the game of marketing knows that the money is in the list so you need to grow an email list if you're going to safeguard your income for the long term I mentioned earlier I got my start on MySpace I was direct linking people as an affiliate marketer from Myspace over to affiliate offers one point they just banned all of my links and they shut down my accounts because I was putting up these links that they deemed as uh intolerable or unacceptable on their platform and my income went from over $3,000 per month to zero overnight now had I been growing an email list in that time I would have had an asset that I could have continued to rely on to this very day I could have sent more email emails I could have gone out and got more traffic strategies to bring people onto my list from different platforms etc etc so you need to build a list it's one going to safeguard your your uh finances it's going to safeguard your income for the long term and number two that's where we make all of our money right like 80 to 90% of the million dollars per year plus that my wife and I earn comes directly from us promoting something via email where whether it's our own low ticket courses whether it's someone else's course or product that I promote as an affiliate direct response from the email so you need to have an email list growth strategy now what's required to build an email list it's pretty simple you need a lead magnet this is a free thing that you're going to give away in exchange for their email and then you need a way to present that offer so if you're blogging and your traffic is coming in from Google or you're blogging your traffic is coming over from Pinterest or over from Facebook groups what you want to do is deploy a popup and a popup is that thing that pops up over the blog we've all seen them and that's where you make your offer because you have their attention on your blog you have control of that environment and you're able to say hey do you want my free ebook do you want the free 7-Day challenge do you want the free thing that's going to help you get that big result that you want if they say yes they enter their email address and boom they're on your list but if you're on YouTube or if you're doing social as your core if you're doing one of the vertical videos as your core or even advertisements as your core strategy then you need to build out what's called a landing page and you've probably seen these before you can see one at miles becker.com for SL free that's where I give away my free affiliate marketing crash course and it's a page that has no navigation up top there's really no other option for the person to either say yes I want this thing and they take a step forward and join my list for the lead Magnet or they click back or click X and that's essentially them saying no okay so on a on a landing page you really want to give them the opportunity to make a decision yes do you want this thing or no do you not want this thing we don't want them to click on navigation and go disappear down the rabbit hole of information that might be available um other people will call these opt-in Pages you probably have heard them as squeeze Pages as well a lot of different terminology for essentially the same thing but you need to have a list growth strategy and that brings up the question of like when do you start growing your list kind of depends on what you're doing so if you are focusing on vertical videos social media first or advertising straight out of the gates you would probably want the homepage on your website to be a big optin page and then your link in BIO and all of your calls to action direct people straight to your website where you make that offer for your 7-Day weight loss challenge or your 30-day fix your finances challenge or whatever it is that you're offering via email your free ebook your cheat sheet your checklist etc etc I got a bunch of videos on what to do with lead magnets I'm going to fill up the description of this video with all of my useful videos now that I've got about 850 videos here for you so if you're like miles I need to know more about that step know that that's in the description for you and again I'm going to ask a second time give me a thumbs up if you wouldn't mind cuz the YouTube algorithm responds to that and that's how I can really get more reach and you can help me grow this channel for me just putting out this free information for you and let's move on to number five so what are the five topics those five core topics that your audience is most interested in okay now this is what you're going to talk about over time so in my world of this marketing world it's growing your email list it's growing your traffic it's finding great affiliate offers it's mindset stuff it's motivation stuff these are the five topics I can always create content on I can send emails on any one of those five topics and people are going to be interested and engaged I can create YouTube videos on those topics I can create Pinterest pins or tweets or anything right so what are those core things that your audience is always going to be um interested in now I've got seven questions that will prompt you to jot down to help you find your five so what are the big outcomes that they desire what are their biggest challenges that they're confronting on their path and their journey to achieving those outcomes uh what are the the fundamental skills that they need to build what keeps them motivated on their Journey what are the big pitfalls in their world or what are the secrets that you found the shortcuts that you found to success what do they value most um for example so someone who is in the you know men over 40 who want to lose weight World they might value having time and energy with their children more than anything and they see weight loss as a way for them to embrace being able to spend more time keeping up with their kids and playing with their children right so you got to really think what do they value most beyond that little world that you're focused in and then what limiting beliefs do they have about themselves or your niche in a real world example let's say my Niche is dads over 40 who want to lose weight so one of those kind of core categories of content could be sustainable Fitness habits so how to integrate Fitness into their everyday life to make it fun and easy so it sticks for the long term nutritional guidance right how to find cook the right Foods so that's everything from teaching them how to cook all the way down to meal P Meal plans meal prepping or even recommending like meal delivery services um fast workouts time efficient workouts injury prevention and recovery and then obviously motivation and mindset and we could even go into supplements and ways to supplement their body and to supplement themselves a really quick way for for us to kind of like take that idea and really focus in on what those five things would be in a specific Niche and that brings us to number six what products solve their problem s and help them overcome their challenges now this is where you get into the world of building your digital inventory as an affiliate marketer and most people think affiliate marketing is all about going on one of those scammy websites like ClickBank or jvzoo and finding the hottest product and go promote the hottest product that is the worst way to try to build an affiliate marketing business and the only people who are making money off that are the greedy gurus teaching you some methods that don't actually work what you need to do is figure out who your audience is what their biggest challenges are what they're really seeking to go get and then you become the researcher for them and you go find the absolute best products that really are a solution for each one of those five main content categories that you're always going to be talking about and you find those five products that you love those five products that you're so proud to represent to share with them that you want to stand on the rooftops and Shout It Out to the world that this is the best thing for you how do I know it's because it's what I use one great example of this is keyword research I have a keyword research tool that I've taught and I've recommended I still use it to this very day I still think it's the absolute best keyword research tool that's out there and I'm proud to share that keyword research tool just like I'm proud to share the low ticket E-class that teaches you how to create low ticket courses on your own I found the products I've used the products I've tested the products I've bought them myself and now I love sharing the great products with my world but what does this look like for someone who's focusing on the weight loss Niche with the dad's over 40 right so it could be video workout courses something like high-intensity interval training which is called Hit um P90X less Mills it could be yoga videos yoga training it could be a chiong membership program then there's the food and cooking side of things so that's everything from Kitchen Hardware promoting uh Vitamix blenders or instant pots or air fryers things like that but you can also promote cookbooks you can also promote knives and other things in the kitchen and all the way down to um like food delivery right like frozen steaks high quality steaks and Frozen protein sent to you or even pre-done meal packages that get shipped out to you um coaching and accountability you can go find the best membership programs for people trying to lose weight to get that accountability you can be a part of that community and you can go recommend those types of communities they can be um on something like a circle they could be social networks they could be private Facebook groups they could be coaching calls etc etc obviously there's fitness equipment right is that Dag going to build a home gym well if so you can recommend the barbells the dumbbells the weight benches the the freestanding bicycles all of those things that you want supplements million one proteins that you can recommend there's affiliate uh affiliate programs for all kinds of things like that and then you could go as far as like alpha male training right like the wake up Warrior the dad's Edge or the over 40 Alpha boot camp type thing and this is to help kind of sedentary fathers like Resto that fire to become the alpha male in their family there's a lot of commissions a lot of money in those niches and this is a way for you to think okay what are these outcomes that my fathers over 40 who want to lose weight want well they want to make nutrition easy they want to make their um minerals and supplementation easy they want to make their mindset easy they want to make their accountability easy they want to make their workouts easy and it's products and information that you can recommend as an affiliate now I do have a course called the offer Recon course it's 19 bucks on its own and it teaches you essentially How To Go reverse engineer and find the highest converting affiliate offers in any Niche out there I've bundled that together recently with my Niche Navigator course which is it teaches you the five big money niches and how to choose a niche and I've put together a deeper dive affiliate marketing business plan training you can get all three of those things bundled together for just 19 bucks I've been selling them each for 19 bucks for a long time but as a viewer of this video I put a special link for you in the description of this video so you can get all three of those if you want and that brings us to number seven what stories can you share your stories or curated stories that will promote your products and the outcomes that your audience desires this is you being an authentic genuine real person now you can be faceless you can do this under a brand name you don't have to be yourname.com right you can build this under a brand name and you can create a Persona if you would like so you don't have to necessarily be live on camera like I am here but you do need to have stories and this is something I talk a lot about in the niche Navigator uh course and in all of my Niche trainings is you need to have some sort of a story hook into your world so if you are a 45-year-old father who used to be overweight and now you're fit and now you have more energy you're making more money because you got more energy at work you you're getting better loving with the wifey because you got more energy in that area and you're more present and you're playing more and you're engaged with your children more because you have more energy because you lost weight Bingo this is your story that you want to start to share now some people right now when I said that are like M I ain't got a story great this is where you go build your story there was a time when miles had not made a million dollars online so what was I doing I was building my story of going from broke student with $50,000 in student loan debt working a customer support job I hated to becoming an internet multi-millionaire it took me years to build that story and that's what I'm relying on to teach you through these 800 50 videos here on my YouTube channel that you should definitely subscribe for right so you might have to get into the world of I'm building my story while researching the answers they're looking for finding the best Solutions and teaching them what I find so you get into a cycle you learn what works you do it for yourself and then you teach others learn do teach learn do teach learn do teach you become an experimentor for yourself so if you are a father who's over 40 with kids and you're overweight and you're tired of it then you become your guinea pig that you're going to try the supplements on you're going to try the meal plans on you're going to try cooking you're going to try to figure all of this stuff out and when you find what works that's what you share okay so you either have the stories already that you're going to kind of pull upon and leverage like my MySpace story that you heard me tell here or you're going to go build those stories over time doesn't matter which path you take but stories are what will make your readers your viewers those folks listening to you and paying attention to your insights when you say that this workout system at home this online video workout system this meal in a box plan that comes to my house every week this is the thing that overcame my I don't know how to cook I don't know how to make healthy food I've been eating fast food all the time and I realize that I'm eating 4,200 calories per day but when I got on this plan or this system over here my calorie intake went down to 2200 calories per day I felt more full than when I was eating fast food all the time and being of the weight just started to fall right off and when you have that story to share in your videos in your social media in your emails Etc that's when your conversion rates go to the sky maybe this 40-year-old father he went from having a sedentary lifestyle and then he ended up running his first marathon by the age of 45 Bingo this is huge it could be a tough mutter thing right it could be a weekend warrior those kind of crazy races where they jump over fire and climb logs it could go from being 40 lbs overweight to being able to do one of those things with their kids man that's a powerful story there's a lot of dads who are like dude I would love to be able to do something like that with my kid Bingo the story is what will hook them into this workout equipment this workout membership program this food solution system thing affiliate link affiliate link affiliate link that's when your conversions Skyrocket is when you're using your stories of what actually helped you whether you're creating those stories right now because you're learn do teach learn do teach learn do teach or whether you just have been doing it for a very long time so overcoming the fast lunch habit right someone who goes out for fast food every single day at the office because it's easy man they're they're consuming a lot of bad food and like they're over consuming calories for a sedentary uh part of their day so helping them understand how you went from eating fast food every day at lunch but now you have a meal prep system where Sunday nights the whole family gets together and you make like 43 pounds of enchiladas and you freeze it and everybody's got lunches for the week type thing right so you can sell cookbooks on how to do meal planning there's probably meal planning courses out there and obviously there's those boxes of food that get shipped um hellofresh type things maybe you found one of those and you started bringing that Bingo find the one that has a great affiliate program you can go promote that um how an online support group helped you from being feeling alone and not actually having the motivation to go to the gym to do the workouts to having all the workouts um maybe you ditched the gym membership that was overpriced or maybe you just didn't go to the gym enough and you got this one piece of workout equipment like a pull-up bar or a pull-up bar with a dip thing and you bought that one piece of Rogue equipment and now you actually use it all the time because it's right by the kitchen so every time you go to get a snack you force yourself to do four pull-ups and now you got guns right like that story will sell the pull-up bar to your other audience members who want to learn that especially when you're like when I first bought it I couldn't even do a pull-up but then this is how I got myself strong enough to do one and then it became two and then it became three and you become real you're not some jacked Guru out there where these dads with the dad bot are looking at you like oh man I'm never going to be that ripped now you're a normal dude who got a pull pull bar who couldn't do a pull-up and now you could do 10 of them and now you're actually like your physique is coming back your wife looks at you different your kids respect you more those are the things that that guy actually wants and when you learn this and you start to communicate that Bingo and this can even go down to severe Health scares right people who overcome Health scares and on and on and on there's a million and one ways this works out but the core idea here that you just went through in all seven of these questions is you need to go figure out who you can help or who you're willing to help this is generally looking into your pth what have I done in the past that other people are trying to accomplish made over a million bucks online people want to learn how to make a million dollars online so I broke out instead of just keeping doing our meditation Niche site I started teaching this as well now we have two million doll brands growing online that's what I teach okay but if you don't have something already that you can help people with what's your challenge that you're going to be working on for the next three to five years that you're going to solve so you can get in that learn to teach you can improve your life and you teach others how to do it so that's number one what are you going to who you going to help what are you going to help help them with um your primary content strategy your secondary content strategy how are you going to get folks onto your email list what are the five topics that you could just talk about over and over and over that they're always responding to what products solve their problems and then finally what stories can you share that connect the dots for your readers of I was here now I'm here and this product affiliate link got me from here to there this is the key when you answer these seven questions you literally have everything that you need to do to grow a million-dollar Business Online from that point is about execution relentlessly publishing your content relentlessly focusing on growing your audience growing the trust by growing your email list and then monetizing that email list you can do it I'm here to help subscribe like thank you and I'll catch you on the next video

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