you put a tweet out recently desirable low ticket offers with top-notch sales copy is like a cheap code for for multiple reasons the first reason is the concept of a lifetime value of a customer in my wife's brand I know what that lifetime value is for our customers it doesn't matter if the first purchase is a dollar $7 $11 or $100 there's going to be an average lifetime value for every customer so once you know that you have this kind of like higher end lifetime value of a customer go get all the customers that you can can you bring in customers really quick make a really really big deal at a really really low price and it just becomes this no-brainer for people Everyone is super comfortable checking out on their phone the friction of mobile e-commerce has changed so if you've got a great $5 or $7 product that really helps people get somewhere Bingo now you can really turn on this customer generation system and if you've got a sales process a follow-up process multiple offers to sell them over time you've got yourself an entire business