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“It's not about the size, it's about what you do with it.” Of course I'm referring to… Yep, you guessed it: An email list! Too many people focus on building a huge list. Instead, you need to focus on building a “high-quality” email list. In other words, an email list full of prospects who are genuinely interested in what you're offering them.

The most important skill you can have as an email marketer is the ability to tell stories. After all, stories have been used to sell things by the best sales people throughout history. And when it comes to email marketing, telling stories that sell is one of the most effective techniques you can use in your whole email marketing strategy.. So, having said all that, what kind of stories do you need to tell in your emails?

You're about to learn how to become literally “uncopyable”. Seriously. Not a single one of your competitors will be able to copy you. If you do this, your email marketing should become so profitable. Plus, you'll also attract the very best clients and customers into your business.

How to “sell without selling”? It's the question on most email marketers lips. Here's a proven way of doing it.

There's much debate in the email marketing world about the importance of email subject lines. Where do I stand on the matter? Oh, I definitely think they're important. Very important. You should, too.

Email marketing is a great way to promote yourself, your business, and your products/services. Do it well and you can speak to potentially thousands of genuine prospects (depending on your email list) for all of twenty minutes work. Has there ever been a more efficient way of selling? I think not. But having said that, if you don't get your email marketing spot on, then you will struggle to make any sales at all. Unfortunately for the vast majority of people who run their own email marketing campaign, they fall into this very category. Here's how to effectively run an email promotion which should see you rake in the orders.

The real growth of your business is in your email list. You need a website and you need to be driving a lot of traffic to that site, with the purpose on building an email list of prospects and students that love you and want to buy from you. Here are some tips for making sure that your lead generating system runs smooth and also gives you a lot of leads coming in everyday.